Firstly, the true internal climate of a company is established by engaging with individuals from across the business to get a true and authentic understanding of how they really experience working at your company.

The approach is hands-on and people-centric, and the methodology should not be confused with traditional Organizational Development and Change Management, which usually is more scientific.

Pre-existing climate surveys and exit interview data is often not used. In addition, people frequently do not disclose their true experiences, as their perception is that it could be detrimental to their job security. And as we all know, perception is reality.

Confidentiality is therefore imperative to ensure the information gathered is a true and honest reflection of how an employee experiences working within the business.

That data gathered on site is analysed and a company's true climate is assessed. Madelène then works with the business to develop and establish the company's unique employment brand, which reflects the values and objectives of all stakeholders, and which leads to an engaged workforce.